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With Mind, we always say it is just like a person
This person make promise to his/her/its customer with an image. So people could remember it more easily.

Brand is a Preference
Brand is a Emotional Attachment
Brand is a Promise something will happen


With a logic, we consider business is just like a value has be prove and developed. Business is a DEAL. TRADE. Exchange 1 dollars deal should end with 1 dollars. Fair trade etc..

Business is a Deal
Business is a Trade
Business is a Exchange

Brand + Business = 2B 😀

Well, it will just turn out loyalty. Confidence of a choice, people proud of their choice.
Sometimes people think this cannot be count. In fact, it will reflect on your sales report.
Trust me.